Snehal khanna Blog

The offer would have cost the dealer around Rs 3,000 or more per goat and the availability of goats in bulk was the challenge LATEST NEWS :  Setting a new benchmark when it comes to festival offers in automobile marketing, a Hero Motocorp dealer in Tamil Nadu's Sivaganga district has announced that he would give out one goat for every Hero two-wheeler sold during the four days from October 11 to 14. The offer has generated enormous interest from customers. With a large number of inquiries coming in, the dealer called off the scheme since it would be difficult to procure enough goats within the timeframe. Gayatri Motors, a dealer of Hero Motocorp two-wheelers in Ilayangudi, Sivaganga, had announced the offer on new purchases and exchange of vehicles during the four days. The idea was conceived after brainstorming on how to make its offer different in order to gain more attraction and sales amid competition. The region's Honda dealers are offering free sofa sets ...

Scooters captured more than one-third of domestic two wheeler market for first time in over a decade LATEST  NEWS     : Think about the slowest growing segment of Indian automobile industry. It is not the three-wheelers or the commercial vehicles. It is the motorcycle , the biggest segment of the industry by volume, marked by top players like Hero MotoCorp, Bajaj Auto and Honda. Society of Indian Automobile Manufacturers (Siam) data shows that the Indian motorcycle market has grown by less than six per cent cumulatively since FY14. In the same period, domestic passenger vehicle market expanded by 20 per cent, commercial vehicles grew by 13 per cent and three-wheelers by 12 per cent. The volume of motorcycles, the largest segment by units sold, has remained stuck between 10 and 11 million units a year in last four years. While two consecutive deficient monsoons (2014 and 2015) were a factor, the larger impact is coming from a shift towards scooters. ...