Festive sale: Amazon crosses last year's Day One numbers
Amazon's Great Indian Festival sale for non-Prime members will start on Thursday and will continue till Sunday LATEST NEWS : For Amazon India, the outcome of its 12-hour festival sale for ‘Prime members only’ came as a pleasant surprise. Senior company executives said most of its categories had sold more during the half-day marathon sale on Wednesday than they did on Day One of the sale last year. Interestingly, Prime membership itself was the most sought-after product. Amazon’s Great Indian Festival sale for non-Prime members will start on Thursday and will continue till Sunday. “Prime is the largest selling product. We saw a massive spike in people buying Prime as a product. The sale went up 10X,” said Manish Tiwary, vice-president of category management at Amazon India. Festive sale: Amazon crosses last year's Day One numbers After the expansion of its fashion, mobile phones and electronics, groceries, and mobile wallet categories, the e-commerce compa...