Snehal khanna Blog

Patanjali has set a target of increasing the number to 25,000 in two years LATEST NEWS : A few years ago, Baba Ramdev’s Patanjali Ayurved had disrupted the market with its natural-herbal proposition, forcing major fast-moving consumer goods (FMCG) firms to follow the trend. After growing by leaps and bounds during the past five years, now it seems it is Patanjali’s turn to follow the conventional FMCG players to hold on to its success in the coming years. The firm, which so far has depended heavily on branded franchise outlets for growth, is now looking to aggressively expand its retail presence by taking the tried-and-tested channel distribution route that FMCG companies have been relying on for decades. While it currently has 5,000 distributors, Patanjali has set a target of increasing the number to 25,000 in the next two years. The move would be crucial to meet the ambitious target of annual sales of Rs 1,00,000 crore by 2020 set by its co-founder Baba Ramdev. “Whil...

To challenge MNC restaurant chains like McDonald's, KFC, Patanjali will venture into the business PATANJALI It was the early 2000s, and as a reporter I was on the trail of the country's biggest food marketer venturing into categories as diverse as pizzas, ice-cream mixes and value-added milk confectionery. There was a bravado in the way the top team of Gujarat Cooperative Milk Marketing Federation (GCMMF) -- popularly known for and as Amul after its larger-than-life brand -- was dismissive of multinational firms dominant in the new markets it was entering. "We know the modus operandi of the MNCs. We'll embarrass them everywhere," one senior manager told me. In fact, going by the tone and tenor of the conversation I had with the top team at GCMMF's Anand headquarters that sultry July afternoon 14 years ago, it was clear to me that anti-multinationalism, an article of faith with the cooperative besides cost-competitiveness, was getting the better of...

Growing at its usual breakneck speed, Baba Ramdev’s  Patanjali  Group has clocked Rs 10,561 crore in sales during 2016-17. After increasing its revenue by a whopping 150 per cent the previous year, from Rs 2,006 crore in 2014-15 to Rs 5,000 crore in 2015-16, the Patanjali Group has managed to double its sales in the year ended March 31, 2017, cofounder Baba Ramdev announced on Thursday. As expected, the bulk of its revenue came from its fast moving consumer goods business, which is managed by Patanjali Ayurved Ltd (PAL). During the year, PAL’s sales stood at Rs 9,346 crore, followed by its ayurvedic and herbal medicines business, Divya Yog Pharmacy (Rs 870 crore). Patanjali Gramodyog Nyasm, a group trust that works in the animal husbandry sector and for the economic and social upliftment of villagers, generated Rs 345 crore. READ THIS: Patanjali and its grand plans: Ramdev expects Rs 20,000 cr revenue in FY18 In line with the market  trend, Patanjali cow ghee (...