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Amazon teaches Alexa to speak Hinglish, Apple's Siri is next

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Hinglish borrows parts of both languages, including the grammar LATEST NEWS : The US e-commerce firm is beginning to ship Echo speakers in India this week, about a year after bringing them to foreign markets like the UK and Germany. In that time, teams of linguists, speech scientists, developers, and engineers have given a decidedly local makeover to the Alexa virtual assistant that powers the speakers. This Alexa uses a blend of Hindi and English and speaks with an unmistakably Indian accent. She knows Independence Day is August 15th, not July 4th, and wishes listeners “Happy Diwali and a prosperous New Year!” She also refers to the living room as ‘drawing room’ and can add jeera (cumin), haldi (turmeric) and atta (flour) to your shopping list. Then there are her cricket jokes. (Don’t ask.) “We wanted our devices to talk, walk and feel Indian,” said Parag Gupta, head of product management for Amazon Devices in India. “Alexa is not a visiting American, she has a very Indi...