M&M, Ford brace for a joint ride to develop electric vehicles, expand reach
Teams from both companies will work together for a period of up to three years LATEST NEWS : Homegrown utility vehicle major Mahindra & Mahindra (M&M) and American auto major Ford have decided to look at joint development of products, especially electric and connected vehicles. The partnership will also look at expanding Ford’s reach in the domestic market and Mahindra’s access to global markets. The announcement comes less than three months after Tata Motors (the only other homegrown player in domestic car market) decided to end partnership talks with Volkswagen group. “The changes facing the automotive industry globally are triggered by the accelerated rise of new technologies, sustainability policies and new models of urban shared mobility. Given these changes, we see the need to anticipate new market trends, explore alternatives and look for ways to collaborate even as we compete and build powerful synergies that will allow rapid...