Snehal khanna Blog

Ramdev pointed out that Patanjali has spent over Rs 100 billion by now in charity BUDGET NEWS    :  Yoga guru Baba Ramdev   stated   Patanjali Ayurved Ltd   could be   converted   right into a   'non- profitable '   corporation , which   would   plough   again   its   income   to the society. On Tuesday, the Haridwar- primarily based   organization   additionally introduced   its foray into e- commerce   for its FMCG   objects , partnering   fundamental   players   within the   area ,   including   Amazon and Flipkart, and   focused on   over Rs 10 billion (Rs 1,000 crore) this   yr   itself. Addressing a press   convention , Ramdev   said : "We   consider   our partnerships with e- commerce   gamers   will   help   take Patanjali   products   to   extra   consumers...

LATEST NEWS : Baba Ramdev-led Patanjali Ayurved today announced its foray into e-commerce for its FMCG items, partnering major players in the space, including Amazon and Flipkart, and targeting over Rs 1,000 crore this year itself. The Haridwar-based company said it has partnered eight players, which also include Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds, through which its entire range of products would be available online. Besides, Patanjali said it will also expand into new product segments such as bottled water through brand 'Divya Jal' and apparels and footwear under the brand name 'Paridhan' this year. "Online mechanism aims to provide convenient and efficient options along with extension of traditional retail market", said Baba Ramdev. He further added: "We are targeting sales of over Rs 1,000 crore this year and would try to have more than that as we have just started now". The Haridwar-based company had started...

Patanjali to reap benefits of advertising using digital media, in comparison to other media channels LATEST NEWS : Yoga Guru Baba Ramdev's Ayurvedic flagship, Patanjali Ayurved Ltd ., is going to storm social media with its aggressive digital marketing campaign. Patanjali has announced it would collaborate with social media and tech giants, Facebook and Google, to give thrust to its digital marketing campaign. In a first for the company, Patanjali is looking to reap the benefits of advertising using digital media, in comparison to print and other channels of media. The company has strengthened its online presence in India, through its aggressive campaigning and promotional activities on Facebook and YouTube. The campaign, which was flagged off in February, garnered positive response, with Google searches registering an eleven-fold growth in four years, and an increase in YouTube viewership from 30 lakh to 15 crore. Patanjali was also well received on F...

Patanjali has set a target of increasing the number to 25,000 in two years LATEST NEWS : A few years ago, Baba Ramdev’s Patanjali Ayurved had disrupted the market with its natural-herbal proposition, forcing major fast-moving consumer goods (FMCG) firms to follow the trend. After growing by leaps and bounds during the past five years, now it seems it is Patanjali’s turn to follow the conventional FMCG players to hold on to its success in the coming years. The firm, which so far has depended heavily on branded franchise outlets for growth, is now looking to aggressively expand its retail presence by taking the tried-and-tested channel distribution route that FMCG companies have been relying on for decades. While it currently has 5,000 distributors, Patanjali has set a target of increasing the number to 25,000 in the next two years. The move would be crucial to meet the ambitious target of annual sales of Rs 1,00,000 crore by 2020 set by its co-founder Baba Ramdev. “Whil...

Ramdev had made remarks at a RSS-organised Sadbhawana Sammelan in Rohtak in April last year Latest news : A non-bailable arrest warrant was issued against Yoga guru Baba Ramdev by a Rohtak court for his controversial ‘beheading’ remark made in April 2016. The order follows Ramdev’s failure to appear before the court again on Wednesday. Ramdev had made the remarks at a RSS-organised Sadbhawana Sammelan in Rohtak in April last year, which was ironically called to promote peace in the city that witnessed violence during the Jat quota stir. Ramdev on April 3, 2016, said, "Koi aadmi topi pehan kar ke khada ho jaata hai, bolta Bharat Mata Ki Jai nahi bolunga, chahe meri gardan kaat do. Arrey is desh mein kanoon hai, nahi toh teri ek ki kya, hum toh lakhon ki gardan kaat sakte hain (Some person wearing a cap stands up and says that he will not say Bharat Mata Ki Jai even if you decapitate him. Look, there is rule of law in this country, otherwise let alone one, we can behe...

To challenge MNC restaurant chains like McDonald's, KFC, Patanjali will venture into the business PATANJALI It was the early 2000s, and as a reporter I was on the trail of the country's biggest food marketer venturing into categories as diverse as pizzas, ice-cream mixes and value-added milk confectionery. There was a bravado in the way the top team of Gujarat Cooperative Milk Marketing Federation (GCMMF) -- popularly known for and as Amul after its larger-than-life brand -- was dismissive of multinational firms dominant in the new markets it was entering. "We know the modus operandi of the MNCs. We'll embarrass them everywhere," one senior manager told me. In fact, going by the tone and tenor of the conversation I had with the top team at GCMMF's Anand headquarters that sultry July afternoon 14 years ago, it was clear to me that anti-multinationalism, an article of faith with the cooperative besides cost-competitiveness, was getting the better of...