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LATEST NEWS : Baba Ramdev-led Patanjali Ayurved today announced its foray into e-commerce for its FMCG items, partnering major players in the space, including Amazon and Flipkart, and targeting over Rs 1,000 crore this year itself. The Haridwar-based company said it has partnered eight players, which also include Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds, through which its entire range of products would be available online. Besides, Patanjali said it will also expand into new product segments such as bottled water through brand 'Divya Jal' and apparels and footwear under the brand name 'Paridhan' this year. "Online mechanism aims to provide convenient and efficient options along with extension of traditional retail market", said Baba Ramdev. He further added: "We are targeting sales of over Rs 1,000 crore this year and would try to have more than that as we have just started now". The Haridwar-based company had started...

Growing at its usual breakneck speed, Baba Ramdev’s  Patanjali  Group has clocked Rs 10,561 crore in sales during 2016-17. After increasing its revenue by a whopping 150 per cent the previous year, from Rs 2,006 crore in 2014-15 to Rs 5,000 crore in 2015-16, the Patanjali Group has managed to double its sales in the year ended March 31, 2017, cofounder Baba Ramdev announced on Thursday. As expected, the bulk of its revenue came from its fast moving consumer goods business, which is managed by Patanjali Ayurved Ltd (PAL). During the year, PAL’s sales stood at Rs 9,346 crore, followed by its ayurvedic and herbal medicines business, Divya Yog Pharmacy (Rs 870 crore). Patanjali Gramodyog Nyasm, a group trust that works in the animal husbandry sector and for the economic and social upliftment of villagers, generated Rs 345 crore. READ THIS: Patanjali and its grand plans: Ramdev expects Rs 20,000 cr revenue in FY18 In line with the market  trend, Patanjali cow ghee (...