Buy bike, get free goat: Unique scheme by Hero dealer called off due to excess demand

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The offer would have cost the dealer around Rs 3,000 or more per goat and the availability of goats in bulk was the challenge


LATEST NEWS :  Setting a new benchmark when it comes to festival offers in automobile marketing, a Hero Motocorp dealer in Tamil Nadu's Sivaganga district has announced that he would give out one goat for every Hero two-wheeler sold during the four days from October 11 to 14. The offer has generated enormous interest from customers.

With a large number of inquiries coming in, the dealer called off the scheme since it would be difficult to procure enough goats within the timeframe.

Gayatri Motors, a dealer of Hero Motocorp two-wheelers in Ilayangudi, Sivaganga, had announced the offer on new purchases and exchange of vehicles during the four days. The idea was conceived after brainstorming on how to make its offer different in order to gain more attraction and sales amid competition. The region's Honda dealers are offering free sofa sets with purchases to attract customers, while TVS Motor is yet to come out with an offer, said Venkatasamy, owner of Gayatri Motors.

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