Festive sale: Amazon crosses last year's Day One numbers

Amazon India has 12 dedicated fulfillment centres across nine states in order to cater to the spurt in demand for bulky products | Photo: Bloomberg

Amazon's Great Indian Festival sale for non-Prime members will start on Thursday and will continue till Sunday


LATEST NEWS : For Amazon India, the outcome of its 12-hour festival sale for ‘Prime members only’ came as a pleasant surprise. Senior company executives said most of its categories had sold more during the half-day marathon sale on Wednesday than they did on Day One of the sale last year. Interestingly, Prime membership itself was the most sought-after product.
 Amazon’s Great Indian Festival sale for non-Prime members will start on Thursday and will continue till Sunday.

 “Prime is the largest selling product. We saw a massive spike in people buying Prime as a product. The sale went up 10X,” said Manish Tiwary, vice-president of category management at Amazon India.

Festive sale: Amazon crosses last year's Day One numbers After the expansion of its fashion, mobile phones and electronics, groceries, and mobile wallet categories, the e-commerce company is working on a war footing to expand its large appliances base, which has seen 400 per cent growth in the past one year.

Witnessing a strong traction, the company has 12 dedicated fulfilment centres across nine states to support the growth of these heavy and bulky products, which include air-conditioners, televisions, and refrigerators, among others.
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